One of the most common questions the Experian CheetahMail’s creative team is asked is: “How can I make my email stand out from the rest of the crowd?” One trend that is gaining popularity with our clients is the use of animation. Including an animation in an email, whether it is subtle or the main feature, is a great way to get a viewer’s attention. A subtle animation is also a great way to draw the reader’s eye to a specific area in the email, such as a call....