Across the board, video has become an essential marketing campaign component. In fact, research shows that about 50% of companies are currently using video in their marketing campaigns, and by 2017, video is expected to make up almost 70% of online consumer traffic. But there’s no denying it: Some companies are doing it better than others. What’s the secret to a successful video campaign with a real impact on the viewer? Creating personalized video that speaks your customer’s unique....