It’s no secret that the direct marketing community is in the midst of a dramatic shift toward digital printing technology. We have embraced this “disruptive force,” and it drives our investment strategy. Marketers today need their messaging to be more personalized and relevant to the recipient, and we strive to lead the way for our customers.
How did this transformation begin? There’s no doubt the market drove advancements in digital technology, as marketers demanded solutions that would....