As a content strategist I’m tempted to subscribe to a wonderfully utopian viewpoint, which is that if you build great content they will come. A position that suggests that it’s the search engines problem to find you, not you to invoke all manner of tricks to help it find you.
It’s unseemly like standing up in a restaurant and calling to a friend, “You hoo, I’m over here!” and the SEO craft has been so tarnished by spam comments, black hats and people....