About a week ago, I was doing a social media briefing and I was talking about the importance of content. I made the comment “content has to be awesome.” I got a response, “does it really need to be awesome?” Heck – yeah !!!
Let me put it to you this way … when you share something with your network, do you ever share something that is just okay? Some people think the term “word of mouth” is over used. Frankly, I totally disagree. Word of....