Our lives are quite intertwined with online travel agencies. Frequently, we will take calls from a consumer who at the same time is looking at OTAs in their computer for real time price comparison. We also have personal relationships with executives at all the “OTAs” and we think of them as really smart and hard-working people. So we pay attention to their research in part to support our planning activities.
In a recent priceline.com survey, 86% of the....