I recently read an article in the Journal of Marketing (September 2013 issue) titled “How Images of Other Consumers Influence Subsequent Taste Perceptions” by Morgan Poor, Adam Duhacheck, and H. Shanker Krishnan. From the title of the article, I didn’t realize that I should interpret “taste” literally – I expected to be reading an article about preferences of consumers; however, the article was literal in its discussion of “taste”, as....