Yesterday we kicked off The Digital Marketer Webinar Series, a three-parter hosted by Experian Marketing Services’ thought leaders and data experts, that took marketers through the key trends and insights from The 2013 Digital Marketer: Benchmark and Trend Report. Bill Tancer led the first session, Life is the Channel, and discussed consumer confidence levels, cross-channel optimization and the always-on consumer.
Using Experian’s Consumer Expectation Index, he reported that....