As a new parent, my life has recently changed. My days have been filled with discovering the ins and outs of caring for someone who is completely dependent on me. The more I thought about it, I realized that the stages of figuring out this parenting thing were pretty similar to the consumer insights process. Let’s examine…
Feeling Overwhelmed
In the first days home, I found myself looking at my baby thinking ‘Now what do I do?’ and ‘This is really....