In preparation for our upcoming Ciceron MBA event on the role of the connected consumer on brand building, I’ve really been thinking hard about just what the hell is going on with the consumer. Brands are being rattled by the onslaught of consumer activism in brand building and brand sabotage. In essence, smart brands recognize how they’re in this thing together with their customers, every day. Somedays you win and achieve advocacy; somedays you lose (a little....