As marketers inch closer towards the lucrative holiday season and into the New Year, it’s time to reflect on the challenges and successes we’ve encountered this year and to determine what our focus will be in 2014. Below are the 10 trends and themes marketers should pay attention to in 2014.
The New CMO. In recent years the marketing and IT functions have become more closely related as digital marketing increases in prominence. Modern marketers must be more....