The sheer scale and diversity of unstructured data sources is daunting. But those sources house valuable insights that can make an enormous difference in a competitive market. Ignoring them is not an option. They are critical to determine customer intent, keep abreast of vital market trends, or get early warning of product or service issues.
In this video, Ryan Denny of Bupa Global talks about the impact of text analytics on Bupa’s customer experience program. He explains how, by....