I recently read an article in the July 2013 issue of Journal of Marketing titled, “Retailers’ Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects” authored by Paul W. Miniard, Shazad iVIustapha Mohammed, Michael J. Barone, & Cecilia M.O. Alvarez. Comparative pricing is an interesting topic – I know that I enjoy ads that provide perspective on whether or not $11.00 for 100 ounces of Tide Laundry Detergent is a good deal....