By: Cathy Harms
The big Colloquy 2011 Loyalty Census was released last month and since then it has been quoted hundreds of times by all sorts of publications. I always look forward to the report because it provides a big picture view of the loyalty industry and particularly the consumer engagement with loyalty. If you have not read it here are the main points:
o Over 2 billion loyalty program memberships in the US (increase of 16.3% over 2008)
o Average per household memberships increased....