Senior Project Lead Chad Campbell was able to attend the Colloquy Loyalty Summit a few weeks back in Palos Verdes, CA. Here’s his perspective on brand loyalty trends and his take-aways from the event.
Brands are moving past the idea loyalty is defined simply by repeat visits and on to loyalty at a higher level. To get to brands need consumers to spend more time and (hopefully) more money on their products. The focus of the conversation now is how to get that higher level.
Key Takeaways....