It’s easy to dismiss email marketing as a given, in other words, something that is so common that everyone gets it right.
I have found it to be quite the opposite. Even though email marketing is a core element of the marketing mix from most familiar brands, the impact runs the gamut from saturation bombing to hit and miss irrelevancy.
Saturation bombing translates to over-communicating. The conversation is normally one-way, with the brand offering a persistent stream of discounts....