Greg Pope is a marketing manager at SurePrep and as he describes it, “three years ago, our website and really all of our electronic marketing efforts were really pretty antiquated. The website was really outdated, we weren’t tracking in any way and all of our email marketing and all of our electronic marketing was just blind, so we couldn’t tell what was working and what wasn’t working.”
He goes on, “we started to wise up and started looking at things like MakesBridge.” After finding....