I recently had the honor of being invited to be a guest speaker at Canon’s annual sales meeting. Presenting at the enormous MGM Grand in Las Vegas was quite an experience. My topic was the growth of color digital printing in the direct mail space with a specific focus on how our customers are using the technology and why IWCO Direct chose Canon.
I took the opportunity to explain, from a customer perspective, the advantages and disadvantages of Canon’s equipment, as well as areas that need....