Can Merchants Find a Home on New Facebook Screen?

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Facebook may call its new mobile software “Home,” but I bet a lot of brands are looking at it and thinking “sales!” Facebook Home replaces a users’ normal mobile home screen with their Facebook feed, so that the moment they turn on their phones, they are connected with their personal Facebook page. Among the many features of the app, which is available on select Androids, is direct friend messaging. You can tap on the face of a friend and begin a....