USING LOYALTY MARKETING TO INFLUENCE SALES
Through peer reviews, buyers have the power to influence sales for the products they buy. And, for the most part, buyers can be placed into one of two categories: emotional buyers and behavioral buyers.
Emotional buyers are more in tune with their emotions and more likely to buy on impulse. The satisfaction and social status received from making an immediate purchase is enough to justify the dollars spent to acquire the good. Emotional buyers want....