By Stacy Ries, Senior Marketing Director, SAP
Angela Ahrendts, the Apple executive and former Burberry CEO, is known for using technology to break down the silos between on-line and brick-and-mortar sales. This is a challenge facing many Retailers today. As the market shifts toward empowered consumers, retailers are differentiated by personalized service. With Nielsen’s Q1 2014 report that “for the first time, a majority of Americans of all age groups own smartphones,” what better place to....