The connected car will be a reality within a few years, as enhanced safety, economy and entertainment become standard features of most new vehicles. So how do the British feel about the car of the future?
In this extensive global project carried out at the end of 2014, we interviewed 5,800 consumers in six key markets – Brazil, Germany, China, Russia the UK and USA – to find out what the future really looks like for consumers, automotive manufacturers and the wider supply chain.....