When was the last time you took a retail marketing cue from a car manufacturer? I can hear you thinking, “uhhh… never?” Well, maybe now is the time.
As I’m sure you know, Tesla is killing it, taking the luxury car market by storm. And they’re doing it primarily by leveraging a strategy long thought to be un-leveragable: word of mouth. Tesla has done it by taking a deliberate, systematic approach to referrals. They’ve tapped into how people buy today, and retailers are paying attention....