In North America, digital gift cards reign supreme.
In case you missed it, we co-sponsored a groundbreaking research study with industry leaders and Greenbook to uncover the rewards that truly lead to increased engagement. Spoiler alert: it’s virtual gift cards.
Overall, the results showed that nearly half of all respondents participate in research studies to earn a reward or prize. But when it comes to the type of reward they prefer? That’s where things get interesting.
In North....