Did you join a gym in the new year? How’s that resolution going? Just like a new workout routine you hope to carry throughout the year, customer engagement takes some initial preparation before the rest of the journey becomes easier.
For gyms and health clubs across the country, January was the real holiday season. An estimated 12-15 percent of all gym memberships in a given year are sold in January and most facilities see a huge spike in personal training, nutrition and class....