I recently traveled to Sochi, Russia for the Winter Olympics (check this off the bucket list!) and after all the media attention focused on Sochi leading up to the games, I was interested to see firsthand if the games were going to be considered a success for Russia or not.
Russia went into their Olympic bid with the mindset that they would be showcasing, and essentially re-branding, their image to the world (and turning Sochi into a top tourist destination in the process). Re-branding an....