Brand Advocacy: “It’s the quality of the product at the very core of everything else.”

A Recap of the October 2013 Ciceron MBA It’s fairly well known that brand advocacy didn’t start with the invention of the online social network. In fact, it is arguably the oldest form of marketing around, and it started with word-of-mouth, face-to-face conversations that consumers had with their networks. This quarter’s MBA event was geared in that direction. We wanted to know what the difference was between traditional fans and online fans, and how some of the most....