It is officially 2014! I know I’m excited — and my new year’s resolution has yet to be broken. I’ll give it another week and let you know how that turns out. So, with the new year comes new brand advocacy must reads for all. After all, it was my prediction that brand advocacy will be huge in 2014.
Why will brand advocacy be a big deal this year? Well, because it’s already happening all around us. It just needs to be understood and properly utilized....