A little over a year ago, we covered the discussion of blog content being labeled as a ‘Trojan Horse’ metaphor when it comes to a good content strategy. What it boiled down to was the debate over the intent of the post:
“…the metaphor works great for storytelling with one important caveat: Brands need to decide if their content strategy will be used “for good or ill.” If brands choose “ill”, then they plan to use their content to....