My son is turning 12 this week. No matter if you have boys or girls, those middle school years are tough on both kids and parents. You’re no longer the most important person to them. Their world revolves around their friends, and their parents are just those overprotective nuisances who prevent them from having any fun. Much like the majority of your customers don’t want to be BFFs with brands they use, no 12 year-old wants to be besties with their parents.
I’ve....