I don’t know about you, but I look forward to getting birthday offers and freebies from my favorite brands on my special day. In a recent study that my colleague and I conducted, we signed up for seventy different brands’ email marketing programs. Of the seventy, only twenty-three brands asked us for our birthdays during the sign-up process. Of those twenty-three, only four sent a special happy birthday message! Granted, birthdays may not be as fun as they use to be....