Big Data is the latest buzz word being tossed around, much like a beach ball at a Jimmy Buffet concert. I don’t think any of us would argue the enormous amount of data available for retailers to collect and leverage, but is using data to truly change the customer experience the exception or the norm?
For example, I recently bought a new media center. After shopping around and visiting a number of stores in the Atlanta area, I received an email offer from Pottery....