When Teradata surveyed over 1,500 worldwide marketing and communications executives in 2014, they found an overwhelming response to what their priorities were in 2014. What did 92% of marketers agree they were prioritizing? Individualized marketing - going beyond demographic segments and focusing squarely on one-to-one interactions.
Yet turn the tables and ask the same folks what the most underutilized asset in the organization is and they say it's data. To have that cloud of data....