In the run-up to the New Year, Kobie Marketing has highlighted four trends that will give loyalty programs, brands and loyalty program providers a major boost. They include: digital/big data, personalization, mobile, and channel convergence – this and our remaining posts for 2012 will dig a little deeper into each of these areas.
Considering Big Data continues to get big press, here’s our look at Big Data in 2012 and a peek into 2013.
Small Phrase With Big Impact
For a term that’s been....