If you apply predictive analytics to help make important decisions in your organization, I can guarantee that many people will think the predictions are wrong. In their mind, you (or your model) will be an idiot. So, who would want to use predictive analytics?!? The people who are focused on the big, long-term wins and not the specific, short-term battles.
A great example comes from a recent CRM magazine article by my colleague, Patrick Gibbons, titled "The Risky Business of....