Recreational Equipment Incorporated (Photo credit: Wikipedia)
While my shoe budget is pretty big, spa services even bigger, REI is another important retail investment!
I absolutely love that store.
I was introduced to REI when my twin sister needed supplies to hike the John Muir Trail. What a cornucopia of outdoor equipment! While she knew REI from her mountain climbing days, I was totally new to it. Little did I know that part of REI’s success was powered by big data in the cloud....