Each time you pull out plastic to pay for something, your bank is watching, analyzing and calculating every move you make.
When you use your debit or credit card at the point of sale, banks can follow where you shop, how often you shop, and what you purchase. Tracking your usage allows banks and issuers to amalgamate all this information, cross reference it with what they know about your income, lifestyle and life stage, and deliver more tailored transactional marketing offers to you....