Everything, as they say, is better with bacon and so it proved with our recent webinar with the American Marketing Association (AMA) called “Bacon Content”, which gave us one of the largest webinar audiences to date.
A webinar that was about how to make your content irresistible, for it to be the very thing that this consumer needs, that finds you from a distance with it’s sizzle, that all of your tribe love and then delivers on the expected experience – in a word....