It’s late July and the TV ads have begun popping up as retailers scramble to engage parents and students during the lucrative back-to-school season. Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind:
Emails with an offer in the subject line....