Back to Basics: Defining a Customer Advisory Board

What is a Customer Advisory Board? A Customer Advisory Board, also known as Customer Advisory Council, is a gathering of group of customers once or twice a year to provide a collective input about products or services offered by a company that they currently do business with. What is the Goal of a Customer Advisory Board? The main goal of a Customer Advisory Board is to obtain input on products and services from your most valuable customers. Customer Advisory Boards are incredibly....