Rob Urbanowicz, Principal at Geehan Group wil be presenting at the CFG October Round Table in San Francisco October 11-13, 2011.Session Outline:The expanding role of the B2B chief marketer requires a rare skill and level of business savvy that is far beyond the messaging and creativity of a brand marketer in the B2C space. Advancing the role of the B2B marketer to a strategist, innovation catalyst, growth generator, customer loyalty advocate and business partner is the new norm.We will....