Forrester recently released a briefing report entitled Demand More From Your Loyalty Vendors In Your Selection Process (May 2016) (membership required). The briefing summarizes the findings from interviews with over 60 consumer brands on their loyalty brands and vendors. Of note, the report shares insight on the types of capabilities these brands largely rely on from their vendors and touches on an array of customer loyalty pitfalls.
Not surprising, rewards and redemption management is the....