Avoiding Risk by Consolidating Loyalty Strategy and Platform 
with a Single Vendor

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While it may seem like common sense for solution buyers to choose and work with a strategy partner before selecting a platform – e.g., to know their program design first, then translate it into technical requirements as a precursor to choosing a platform - we have seen that the practical reality puts the “sense” of this common-sense approach into question. Without consolidation, we tend to see an elevated risk for delays, cost increases, and problems in execution. Delays....