Back in June I posted a blog highlighting Caribou Coffee’s Stay Awake for Summer loyalty program. Participating in the program was as easy as picking up a card, buying seven drinks and getting the 8th for free. The programs simplicity and easy reward structure was appealing to customers and I know I looked forward to the free drinks I earned over the summer.
When I returned from Lollapalooza in early August I learned that Caribou had stopped giving out new cards and stamps. The....