Our client, a sporting goods chain in the Southeast was looking for ways to drive sales of new merchandise for two popular local sports teams. Their objective was to use sms to drive engagement, capture data and drive sales with a strong segmentation strategy.
With the crowded games as the setting, the retailer was able to:
Caputure and link email, mobile number and product preferences
Double redemption rates with segmented offers
“Companies who improve engagement increase cross-sell 22....