Here are a few loyalty links that caught my eye this week.
1. Nando’s Overhauls Loyalty Scheme to Take Marketing to the ‘Next Level’ – Marketing Week
The Portuguese restaurant chain has upgraded from its paper-based program to a new card and revamped mobile app that will let Nando’s capitalize on data.
2. University Loyalty Programs Tap Into Profitable Student Market – COLLOQUY
A look into how universities are using loyalty programs to....