Here are a few loyalty links that caught my eye this week.
1. For Frequent Fliers, Airline Loyalty is Fleeting – USA Today
Story shares results from a new survey that investigates customer satisfaction and loyalty with airlines.
2. Triggering Customer Fascination – COLLOQUY
A Q&A with Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation, that reveals how companies can increase the appeal of loyalty programs.
3. How....