I recently read an article “Not All Repeat Customers are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit” authored by Yuping Liu-Thompkins and Leona Tam in the September 2013 issue of Journal of Marketing. This article acknowledges that Loyalty is both attitudinal and behavioral in nature, yet also delves deeper into the behavior of ‘habit’. I am a quintessential creature of habit (or so I am told....