Whenever you get email marketing that you weren’t expecting, or that you never even requested, what do you do? You click the “this is spam” button in your email program. According to some studies, 30% of recipients click “this is spam” for email marketing campaigns, even if they specifically requested it from the sender.
So what’s the big deal? Some really scary stuff happens behind the scenes whenever someone clicks that spam button. First, a message is sent to their ISP (like AOL, MSN....