By Siddharth Taparia, Senior Software and Technology Marketing Leader, SAP
In the 14th and 15th century, The Khan in Egypt and the Grand Bazaar in Turkey became the epicenter for buying and selling goods. Competition was fierce and traders quickly realized the only way to build a sustainable business was to intimately know your customers and their needs. While marketing as a formal profession did not exist back then, customer insights, customer loyalty and customer opinion were key to....